ASA upholds Timeshare Refund UK complaint

The Advertising Standards Agency (ASA) has upheld a complaint against timeshare ‘resale’ website

The website promises that the firm Timeshare Refund UK will get “rid of your timeshare and relieve you of all maintenance and membership fees,” adding that they have “helped countless timeshare owners and reclaimed over £3.5m last year”.

As part of the Timeshare Task Force Initiative, online reputation management firm KwikChex raised the concern that the claim the firm had reclaimed £3.5 million was perhaps misleading. It challenged whether this could be substantiated. The Task Force employs the use of KwikChex to challenge timeshare exit service firms’ adverts if it thinks they might be misleading.

The ASA said it was concerned by Timeshare Refund UK’s lack of response and apparent disregard for the Code, which was a breach of CAP Code clause 1.7 (Unreasonable delay). It added that it had reminded the company of its responsibility to provide a substantive response to the ASA’s enquiries and told them to do so in future.

In the absence of documentary evidence, the ASA said it considered that Timeshare Refund UK had not substantiated their claim that they had reclaimed over £3.5 million. The Agency therefore concluded that the ad was misleading and in breach of the Code.

The advert was deemed to have breached CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation).

It was decided that the advert must not appear again in its current form. The ASA told Timeshare Refund UK not to claim they had reclaimed money if that was not the case. The Agency then referred the matter to the Committees of Advertising Practice‘s (CAP’s) compliance team.

The CAP is responsible for writing and maintaining the UK Advertising Codes administered by the ASA.

Timeshare Help remains the only timeshare claim company to be licensed to advertise on television.